Web Development | Digital Consulting

Image Optimisation: The Key to a Faster WordPress Website

By Andy T. Laird

Now you can take full advantage on the benefits of webp images for faster page load times.

Image Optimisation LairdPage Services

Optimise Your Website Images

Once upon a time, in a world filled with slow-loading images and frustrating website experiences, a new hero emerged: webp images. These modern image files have become increasingly popular over the years due to their ability to enhance website performance. It’s crucial you optimise your images in WordPress because it helps to make your website load faster thus, improve SEO. Read more on our image optimisation services.

When images are not optimised, they can take a long time to load, which can make the website slow and frustrating. Optimising images means making them smaller in size without losing too much quality. This can be done by using image compression tools, resizing the image to the appropriate dimensions, and choosing the right file format (such as webp).

When images are optimised, they load faster and use less bandwidth. This means that users can access the website more quickly and without using as much data. Additionally, optimized images can improve the website’s search engine optimization (SEO) by making it more attractive to search engines.

What are webp images?

Webp images are designed to offer a better compression algorithm than the standard JPEG and PNG file formats. Webp images use a lossy compression algorithm that allows for high-quality images at a smaller file size. This results in faster loading times for your website.

Why are webp images important for SEO?

One of the most important factors in search engine optimisation (SEO) is website speed. Google considers page speed to be a vital metric in determining your search rankings. Slow websites not only frustrate users but also impact your website’s ability to rank high. Webp images use a lossy compression algorithm, which allows for a reduction in file size. It doesn’t compromise on your image quality.

Optimise 5 Images


Unlock cost-effective optimisation for your website images with our professional services.

Optimise 15 Images


Optimised image services. Enjoy a special discount when you optimise 15 images.

Image Optimisation Services

We offer a range of image optimisation services to help you achieve yourr SEO goals. Here are some of the webp optimisation services that we provide:

  • Webp conversion: We convert your existing images to webp format, ensuring that your website is using the most efficient image file format possible.
  • Quality optimisation: Optimise the quality of your webp images, ensuring that they look great and load quickly on your website.
  • Image resizing: Resize your images to the appropriate dimensions for your website, reducing file size and further improving website speed.
  • Webp image delivery: Configure your website to deliver webp images to compatible browsers automatically, ensuring that your website is always using the most efficient image file format.

By using our image optimisation services, you can take full advantage on the benefits of webp images while minimising the complexities and challenges of the optimisation process. In conclusion, image optimisation improves website speed and performance, thus higher search rankings. In our comprehensive review of Folders, we explore how this WordPress plugin seamlessly integrates with our top-notch image optimisation services, providing you with a complete solution for efficient file organisation and optimised media assets.

LairdPage Image Optimisation

Image Optimisation Conclusion

Our specialised image optimisation techniques, combined with our focus on optimising WordPress performance, result in enhanced website speed and efficiency, ensuring that your visuals are stunningly displayed while delivering a seamless user experience. Get in touch with us if you would like to optimise your images.

John Greene

Teacher (Thailand)

Web Development Star Rating

Our website far exceeded my expectations! Compared to other web design companies I have used in the past LairdPage is much better in every way. Andy listened to all our requirements and delivered on everything I requested. He far exceed ...

Garry Greenfield

Fancy a Payday (Bournemouth)

Web Development Star Rating

I couldn’t be happier with my choice of using Andy for my local website. His attention to detail is amazing and he completed my website in only 4 days. Andy worked very hard to create what I had envisioned for our company’s FancyaPayday website. If you’re ...

Andrew J. Millener

CEO Investment (New Zealand)

Web Development Star Rating

I began working with Andy a number of years ago and contracted him to improve my business website. The process of working with Andy was and always is a professional, pleasurable experience. He listens to exactly what your requirements are, and ...