Digital Consulting

Transform Your Business with Social Media Marketing

Boost your brand, attract more customers, and grow your business with smart social media marketing. We create strategies that actually work, turning likes and shares into real results.

Pinterest Social Media Marketing

Inspire Action with Expert Pinterest Marketing Services

Instagram Social Media Marketing

Elevate Your Brand with Instagram Marketing Posts

FaceBook Social Media Marketing

Dominate Facebook and Grow Your Business Today

TikTok Social Media Marketing

Make Your Business Go Viral with TikTok Marketing

Google My Business Social Media Marketing

Put Your Business on the Map with GMB Services

LinkedIn Social Media Marketing

Grow Your Network with LinkedIn Marketing

Social Media Marketing

 Are You Feeling Overwhelmed by Social Media Management?

We understand the pain of struggling with social media and the endless cycle of ineffective results. Our experience lets us relate directly to your concerns and we offer solutions designed just for you.
  • Maybe you’re feeling stuck with low engagement and ineffective campaigns right now.
  • Perhaps you desperately want to break free from the cycle of poor results and wasted budgets.
  • You find it tough to solve these problems alone because managing multiple platforms feels overwhelming.
  • You might be facing frustration with low visibility and low conversion rates despite your best efforts.
  • It’s possible you’re struggling to see results because you lack the time or expertise to optimize your social media strategy effectively.
Social Media Marketing Graphic

Start Your Campaign Today!

“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do”

– Mark Twain

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Is Social Media Marketing for You?

This is for You If…

  • You’re ready to invest in growth and you’re committed to leveraging social media
  • You’re prepared to develop and execute a comprehensive social media plan for your business.
  • You’re excited to connect with your audience and build a community around your brand.
  • You value authentic connections and aim to foster genuine interactions with your followers based on integrity and trust.
  • You’re prepared for social media success and you’re ready to adapt to new trends and technologies to stay ahead and thrive.

This is Not for You If…

  • You’re not prepared to commit resources to social media marketing, this isn’t for you.
  • You’re looking for quick fixes rather than a comprehensive social media plan.
  • Connecting with your audience and building a community doesn’t interest you.
  • You don’t prioritize integrity and trust in your interactions, this approach won’t align with your values.
  • You’re not prepared to embrace new trends and technologies, social media success will be challenging to achieve.
Social Media Marketing

What Our Valued Clients Say

Discover What Our Clients Have to Say About Our Services and Real-Life Experiences

Noel Greene

Photographer (Ireland)

Web Development Star Rating

He is patient and extremely professional! I met up with Andy (LairdPage) through a website where our photographic paths crossed. I had moved from my own Website which was hosted in the UK but I felt I was not getting value for money and I let it lapse. Andy explained …

Andrew J. Millener

CEO Investment (New Zealand)

Web Development Star Rating

I began working with Andy a number of years ago and contracted him to improve my business website. The process of working with Andy was and always is a professional, pleasurable experience. He listens to exactly what your requirements are, and …

Peter McAlpine

Artimis Thai (Africa)

Web Development Star Rating

Your service after the website was finished is outstanding. We used LairdPage website development service to design and create our website. The website designer worked very quickly on the project and he was a pleasure to work with. Whenever we had …

Social Media Marketing

Frequently Asked Questions

Here are answers to some of the most frequently asked questions about crafting and optimizing your social media campaigns. These insights will help you fine-tune your strategies and maximize your impact online.

To determine the right social media platforms, research where your target audience spends their time online. Analyze platform demographics, consider the type of content you plan to create, and align your choices with your campaign goals. Facebook and Instagram might be best for visual content, LinkedIn for B2B marketing, and TikTok for reaching younger audiences.

Allocate your budget based on your overall marketing goals, the cost structures of different platforms, and past campaign performance. Typically, start small and scale up as you see positive results. Consider expenses for ads, content creation, and analytics tools. A good rule of thumb is to dedicate 5-15% of your overall marketing budget to social media.

Measure the success of your social media ads by tracking metrics such as click-through rates (CTR), conversions, engagement rates, and return on ad spend (ROAS). Use tools like Facebook Insights, Google Analytics, and platform-specific analytics to gather data. Pay attention to KPIs aligne

The best-performing content varies by platform and audience, but generally, videos, high-quality images, stories, and interactive posts (like polls and quizzes) tend to do well. Analyze your engagement data to refine your content strategy and experiment with different formats. User-generated content and authentic, relatable posts often drive high engagement.

Posting frequency depends on the platform and your audience. For example, post 1-2 times a week on Instagram and Facebook, while LinkedIn and Twitter can handle more frequent updates. Consistency is key, so develop a content calendar and stick to a regular posting schedule to maintain engagement without overwhelming your audience.

Key metrics to track for engagement include likes, shares, comments, follower growth, and overall interaction rates. Additional metrics such as reach, impressions, and post clicks can provide insight into how well your content is resonating with your audience.

Target the right audience by using platform-specific targeting options such as demographics, interests, behaviors, and custom audiences. Create detailed buyer personas to understand your ideal customer. Leverage data analytics to refine your targeting and continuously:

Why does your business need social media marketing?


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Thank you for considering LairdPage for your social media marketing needs. To help us understand your goals and ensure we create the best strategy for your business, please take a few minutes to fill out the following questionnaire.
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